Capabilities

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capability-q

Revenue Growth Online. How can you achieve it? By creating a strong single strategy for growth, then applying it with total focus.

Nothing works in isolation.

How often have you been let down on the initial promise of the latest platform, tool or online marketing fad? Bad enough if it goes wrong out of the gate. But even if it appears to work for a while, it’s very unlikely that it will achieve your growth ambitions in isolation.

We regularly see the frustration that comes from trying to deliver growth on the strength of a single tool or tactic. The web is an ecosystem. To exploit it to the max you need to know how different elements, that often appear unconnected, really work together.

At Kairos Zero, we have that deep knowledge of the online ecosystem. It has taught us that one size does not fit all. That’s why we build a commercial strategy: a road map to individual enterprise success that’s defined by growth in the vital areas of business volumes, revenues and profit. The roadmap describes the online terrain. It shapes the best choice of individual tools. Then it applies them in the right places and in the most effective sequence.

Our goal is growth. Our approach is robust digital strategy, consistently executed. Our delivery is structured around Google’s Zero Moment of Truth model. That’s why we zone our capabilities into these key areas:

stimulus  Stimulus

  • Display Ads
  • Public Relations
  • Social Media

zmot-4  ZMOT

  • Content Marketing
  • Search Engine Optimization
  • AdWords

fmot-4  FMOT

  • Conversion Rate Optimization
  • Copywriting
  • A/B Testing
  • Multi-Channel Attribution

smot-4  SMOT

  • Email Campaigns & Segmentation
  • Search Retargeting
  • Site Retargeting

 

 

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