Content Development Director
At a glance:
A strategic thinker and writer with extensive experience of turning client messages into compelling online content.
Roger oversees all of the Kairos Zero online content development work for clients. As a writer with 25 years of successful experience to draw on, he passionately believes that writing for the web can and must be as engaging as for any other medium.
Roger established successful communications consulting business Pharmacom and specialist copy writing service Artickulate. He leads a team of online content creators whose hallmark is high impact, high engagement communication that drives conversion, revenues and growth.
Sectors: Automotive industry, information technology, telecommunications, banking and financial services, management consulting, global outsourcing, pharmaceutical.
Clients: World-class organizations in the sectors listed above.
Output One-to-one discussion and sound boarding with Board-level executives, leading to consultation and strategy papers. Internal and external communication, including media and analyst briefings, presentations and product and service launches. Scripting for TV, VT, press conferences and online applications. Briefing documents. Creative treatments. Thought Leadership.
A picture is worth a thousand words they say. But the right word can help paint the picture in unique and memorable ways.
Roger has been writing for global brands for 20 years. He has broad and deep experience in prestige and luxury marques, with work for Land Rover, Rolls Royce, Bentley, Mercedes Benz and BMW. He has also created communication for Dunhill and a number of private banking services. A one time writer and creative at international cross-media agency Imagination, he has written the words for prestigious global campaigns, including BA First, and has also been known to come up with the original ideas for them as well.
Roger headed the team that created the first dedicated UK website for champagne brand Veuve Clicquot and was at the forefront of creating websites that extend the brand space and brand experience. He has a successful track record of collaboration with creative and technical teams and will help not only to create written content but to capture wider creative direction as well. Roger is equally at home writing for film, print, the web and social media.
Client Service Approach A fast and personal service achieving results through respectful interaction with clients that is constructively challenging and completely committed to a quality deliverable.
Roger is a graduate of New College, Oxford University. He also holds a Diploma in Law from the University of Westminster and is a Fellow of the Royal Society of Arts.