It’s easy to get bogged down with all those “tips” you have that are dictating your content strategy:
- Put more bullet points on your page.
- Write in short paragraphs.
- Make lists.
There are thousands of these. You can probably find most of them in a “5 Ways To Write Great Headlines” or “11 Tricks To Make Your Content More Viral,” or something like that.
It’s painfully obvious that most of the stuff being published on the web today is simply there because it needs to be done. The droves of “price-per-word” services available is all the necessary evidence to prove it.
But, what if there was a rule that the only way a person could hit the “Publish” button was if they were really passionate about the thing they just wrote? How much easier would it be to discover the brands that you wanted to associate yourself with, as an employee, as a client or even as a vendor?
Throw out the Social Media Ninja’s Guide to Content Marketing: Guru Edition. Write about the things that matter to you.
And when the arrow is hovering over “Publish,” but the thing you just wrote didn’t get you fired up, do your self, your brand, your website and/or your prospects a favor. Throw it away and write something else that will.