From Great Idea To Profitable Business
Case Study: Custom Products, E-Commerce
compared pre Kairos Zero to post Kairos Zero
Organic Search Traffic
A specialist product set with a niche audience needed sales growth. Although there were clear opportunities, the site was not reaching its target demographic effectively.
Sales were peaking at around $1000 per month, and the client was considering whether it was more prudent financially to abandon the business or to invest in one more attempt to improve its results.
Kairos Zero devised and implemented a strategy to improve the website profile, the offer appeal and the purchase experience for the target demographic. Specifically, the purchase path was strengthened through building a visitor community and growing relationship-based loyalty over time, via email.
A content strategy that encompassed the product and its unique market was launched on the site and promoted to the email list to increase the lifetime value of each user.
The site now regularly generates more than $30,000 per month. As you might imagine, they’ve decided not to abandon the business.